IBM companions with Mediaocean: IBM’s know-how arm, IBM iX, and the promoting software program firm Mediaocean have partnered to create a blockchain answer and consortium for the promoting trade.
IBM Companions with Mediaocean: Blockchain Resolution
The answer will probably be utilizing the IBM blockchain and can “[aim] to offer transparency and construct belief and accountability within the promoting ecosystem,” permitting advertisers to see the place their finances is getting used and for what.
Different companies and corporations that will probably be part of the consortium embody massive names equivalent to Kellogg, Kimberly-Clark, Pfizer, Unilever, and IBM Watson Promoting.
In line with the official press launch,